Investor Insider: Reno

Is Now a Good Time to Buy a Home or Investment Property?

Written by Brad Buxton | Nov 18, 2025 9:00:00 PM

If you’re searching “Is now a good time to buy a house in 2025?” or “Should I buy in Reno or Tahoe right now?” you’re not alone.

Buyers across Northern Nevada are facing a confusing mix of signals in 2025. Interest rates remain high yet appear to be stabilizing, home prices are softening in key submarkets, and Reno’s inventory has climbed above the five-year average. At the same time, the region feels the effects of national economic uncertainty and layoffs, contrasted by consistently strong rental demand. It’s no surprise that buyers, both first-timers and seasoned investors, are trying to make sense of a market that doesn’t fit neatly into headlines.

What Defines a Buyer’s Market in 2025?

Search engines often oversimplify this, but a true buyer’s market is more than inventory and price cuts. In  Lake Tahoe and Northern Nevada, a buyer’s market depends on:
  • Inventory levels in Reno (currently higher than the 5-year average)
  • Price reductions in certain Tahoe neighborhoods
  • Seller concessions (now more common than in the past decade)
  • Interest rate structure (buyers can buy down rates using seller credits)
  • Property type (primary home vs. small multifamily vs. commercial)
  • Local demand (Reno and Incline Village behave differently)

2025 Reality is that by the time the public realizes it’s a buyer’s market, they’re usually already in the middle of it.

The Answer: The Best Time to Buy Is When It’s Right for YOU

This is highly searched (“best time to buy a house for me”), and the correct answer is not a headline; it's personal financial fit. You should consider buying if:
  • Your income and job situation are stable
  • The payment fits your lifestyle
  • You plan to stay long enough to benefit from appreciation
  • You’re buying a primary home for lifestyle, school district, or location

You should consider waiting if:

  • You’re financially stretched
  • You’re buying out of FOMO
  • You’re uncertain about your job or income
  • Your decision is based solely on market fear

Real estate rewards time in the market, not timing the market.  Even buyers who purchased at the 2006 peak broke even within 7–8 years and now enjoy significant equity.

Primary Buyers vs. Investors: Different Goals, Different Playbooks

If you’re buying a primary home in Reno or Tahoe, the decision goes beyond spreadsheets. Lifestyle factors (more space, better school districts, proximity to outdoor recreation, a larger yard for kids and pets, or simply moving closer to work) all carry real weight. Primary buyers also tend to hold homes for five to seven years or longer, meaning short-term fluctuations matter far less in the long run. Still, comparing local rents can provide clarity and confidence, especially if you may rent the home out eventually.

Investors approaching Reno–Tahoe in 2025 face a different landscape. Small multifamily properties (2–10 units) saw inventory nearly double between 2024 and 2025, but sellers have been slow to adjust pricing while buyers are demanding cash-flow-positive opportunities. High rates and long-held low rents have created a standoff where deals do exist; they simply require patience, creativity, and aggressive underwriting. Larger multifamily assets are beginning to show distress as pandemic-era low-rate loans come due. Refinancing at today’s rates is difficult, which is creating pressure on owners and opportunities for buyers who are monitoring price drops, distressed listings, and motivated sellers driven by inheritance, financial strain, or major life changes.

Reno vs. Tahoe: What the 2025 Data Really Shows

Inventory levels in Reno are now above the five-year average. Many sellers continue to reference outdated spring 2024 comparables, which has led to more frequent price reductions of 10–15%. Buyer urgency remains low, providing purchasers with increased negotiation leverage. Despite these trends, rental demand is robust, and the vacancy rate sits just below 3%—an exceptionally low figure. Rents are holding steady and not declining. Reno is a structurally solid market with short-term pricing softness.

Prices are adjusting, but inventory remains scarce, leading to heightened market volatility due to limited supply. Demand continues to be driven predominantly by lifestyle-oriented buyers—those seeking ski access, lakefront living, and the benefits of Nevada’s no state income tax. Tahoe remains a highly desirable destination, particularly for Bay Area relocators. In summary: the Tahoe market is undergoing a correction, not a crash. Strong lifestyle demand continues to support values. Many times people find the short term rental (STR) can help offset costs and get other tax advantages.

The Tahoe market is experiencing a correction rather than a downturn, sustained by ongoing lifestyle-driven demand. Buyer leverage has returned: current market uncertainty is creating real negotiating power for purchasers. When buyers are cautious, sellers become more flexible and open to negotiation.

In 2025 we’re getting these buyer advantages:

  • Seller credits
  • Temporary and permanent rate buydowns
  • Closing cost coverage
  • Repair credits
  • Price reductions
  • Builder incentives
  • Better contract terms

These opportunities almost never exist in a competitive seller’s market.

Seller Credits vs. Lower Price: Which Is Best in 2025?

One of the most misunderstood advantages for buyers right now is the power of seller credits. Price reductions only lower the loan amount slightly, whereas credits can buy down interest rates, cover closing costs, pay for inspections, and significantly reduce the cash needed to close. A $10,000 price drop may save a buyer roughly $50 per month. That same $10,000 as a credit, however, could reduce the interest rate by half a percent or more, saving hundreds per month. In most 2025 scenarios, credits outperform price reductions by a wide margin.

National Economy vs. Local Market:

Don’t Confuse the Two. We have focused on the local market. This is important. Austin, TX is getting crushed and SF is coming in hot.

In 2025, common questions and concerns continue to shape real estate conversations. Whether your housing situation feels secure or you’re considering buying or selling, it’s helpful to understand the top real estate topics emerging in buyer and investor searches. Among the most frequently asked questions this year are:

  • Will there be a housing market crash in 2025?
  • Is the Reno housing market stable?
  • Are property values in Tahoe overinflated?
  • How are recent tech sector layoffs impacting home prices?

These questions reflect important market uncertainties, and addressing them with accurate analysis can help both buyers and sellers make informed decisions in a rapidly evolving landscape.

Here are important things to consider:
Real estate is hyper-local.

  • Tech hiring in the Bay Area is heating up again due to AI
  • Reno remains strong due to tax migration + affordability
  • Tahoe corrects faster but stabilizes faster
  • Sunbelt metros (Austin, Phoenix) have too much supply
  • Local inventory matters more than national headlines

If you’re reading this from Reno or Tahoe, your market doesn’t mirror national news.

So… Is Now a Good Time to Buy in 2025?

If the numbers make sense for your situation, yes, it’s a good time to buy.
If the numbers don’t work or your income is unstable, wait.

Market timing matters far less than:

  • Your timeline
  • Your payment comfort
  • Your long-term plan
  • Your financial stability
This is true for first-time buyers, move-up buyers, and investors.

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Brad Buxton

Senior Investment Agent | Address Income
S.00200334

775-298-1114

bbuxton@addressincome.com