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Whether you're a first-time investor or already have properties under management, here’s what’s really happening under the hood in Reno’s market, and why it’s worth paying attention to now—not later.

Reno’s Job Market Is Taking Off

Over the past year, Reno saw a 210 basis point jump in job growth, putting it at the top of the list for small-to-mid metros nationwide. For context, that’s a bigger jump than booming markets like Santa Rosa or Charleston.

What does that mean? A whole lot more people are getting hired—and staying here.

Between 2023 and 2024, Reno added over 21,000 jobs, and by 2033, we’re expected to tack on another 61,500. These aren’t just service jobs or seasonal booms. This is l